Starbucks announced Monday that it would no longer use the nutritional information system in its stores or on its website to help customers find healthy food.
Starbucks said that its food and beverage operations would continue to use its proprietary information systems to manage the company’s food and drink operations.
The decision is the latest in a series of steps the coffee giant has taken over the past year to avoid data collection and marketing practices that the food and food service industry has come to see as potentially harmful to its business and reputation.
Starbucks had previously agreed to limit its use of the proprietary information system for its food services operations.
Starbucks also announced plans to phase out the use of its proprietary food and nutrition data system, which collects and analyzes nutritional information on more than a million customers.
The move to phase in its food service systems will allow the company to save money on data, according to a Starbucks spokesperson.
Starbucks already uses its proprietary data to manage its food operations, but in March it said it would also phase out its food information system.